On 5 March 2021, we hosted our very first iS Treatments Media Event in Johannesburg. We connected with our in-house Marketing Coordinator, Claudia Scholtz, to find out more.
“When scrolling through our iS CLINICAL South Africa social media platforms, you will see that products receive majority of the attention. We wanted to come up with an idea that will give our neglected treatments the exposure it deserve. How do you do that? It is not like you can send a beauty editor a treatment/facial in a pretty box? Eventually we decided on an exclusive, luxurious treatment day and iS Treatments was born.
That Friday afternoon, ten hand-picked media and influencers arrived at our chosen venue, Lueur Aesthetics and Wellness. First-things-first, guests had to follow Covid-19 protocol. Thereafter sushi, canapés, GM & Ahrens’ finest vintage cuvée and good conversation was enjoyed.
In her presentation Sera, our product specialist and clinical trainer, enlightened us on iS CLINICAL, all the treatment offerings and why iS CLINICAL is so highly recommended across the globe.
TREATMENT TIME! Each guest experienced the famous iS CLINICAL Fire & Ice Treatment (aka Red Carpet Facial). We specifically chose this treatment because of the immediate results, no downtime is required and USA celebrities have made many South Africans curious about this treatment.
Fire & Ice Treatment Protocol followed:
- Cleansing Complex
- Intensive Resurfacing Masque
- Cleansing Complex
- Rejuvenating Masque
- Youth Eye Serum
- Pro-Heal Serum Advance+
- Hydra-Cool Serum
- Eclipse SPF 50+
I caught a glimpse of every guest as they came back from their treatment. Not only was their skin glowing, but they were glowing from the inside-out as well. Smiles all around.
Each guest was sent home with a iS CLINICAL gift bag with more iS CLINICAL spoils and a gift from Sugarlean. Guests were prepped and ready for the weekend.
Guests shared their experiences on social media platforms, and we hope to see a few print media in the months to come. Aside from that, trust was gained, and I think it is safe to say that iS CLINICAL is a few fans richer. In the end, the proof is in the results they saw that day.